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News- Meski Lacoste Essential (ang.). News- Meski Lacoste Essential (ang.)
z cosmeticnews:

"The new men’s fragrance for Procter & Gamble Prestige BeautĂŠ’s Lacoste
brand, Essential, is being pitched to become a key line for the brand. “We
want it to become as successful as the Lacoste pour Homme when it first
launched,” Lacoste brand manager France PĂŠtronille Didelot says.
The fresh spicy scent, developed with IFF, comes in a simple bottle bearing
Lacoste’s crocodile logo embossed in the glass, designed by French agency
Qu’on Se Le Dise (QSLD).
Global launch for the eight-sku line (75ml: €43, 125ml: €55) begins this
fall, backed by television and press advertising."

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